We are looking for a Marketing Intelligence Analyst whose mission will be to analyze complex data sets and provide actionable insights that drive strategic decision-making. You will work closely with various teams to ensure data accuracy, develop insightful reports, and support data-driven marketing initiatives.

Job Requirements

• A strong analytical approach to problem-solving and attention to detail.

• Excellent written and verbal communication skills in both Turkish and English.
• Proficiency in giving and receiving constructive feedback.
• Strong facilitation, negotiation, and consensus-building skills.
• Strong communication skills and the ability to interact with stakeholders across the organization, from technical to creative teams and individual contributors to executives.
• Ability to manage time and priorities effectively, maintain concentration, and stay focused on a project to meet deadlines.
• A great work ethic and a positive attitude.
• A Bachelor’s degree in Mathematics, Statistics, Computer Science, Economics, or a related field.
• At least 3 years of experience as a data analyst with expertise in data analysis and visualization.
• Experience with web and app analytics tools like Google Analytics 4 and Adobe Analytics, including data tracking, collection, analysis, and reporting.
• Knowledge of data visualization tools (Looker, Tableau, Power BI, Qlikview).
• Ability to work with large datasets and tackle complex analysis problems.
• Experience managing multiple projects at once.
• Familiarity with business intelligence tools, data warehousing, and data privacy/security regulations.
• Understanding of marketing concepts such as metrics, channels, and attribution.
• Strong presentation and storytelling abilities.

Key Tasks and Responsibilities

• Analyze large datasets to uncover trends, patterns, and customer journeys that guide business strategy.
• Create and maintain dashboards and reports to track key metrics.
• Use statistical techniques to interpret data and provide regular reports.
• Monitor and assess marketing campaign performance across channels.
• Offer insights and recommendations to optimize campaign effectiveness and ROI.
• Conduct A/B testing and analyze results to shape future strategies. 
• Work with data engineers for seamless data integration and access.
• Assist in developing data collection systems to enhance efficiency and quality.
• Present findings and actionable insights clearly to stakeholders.
• Provide data-driven recommendations to improve business processes.
• Develop and apply data analysis methods for strategic initiatives.
• Stay current with industry trends, tools, and data analysis technologies.
• Contribute to the continuous improvement of project management processes.