Marketing Director
We are looking for an experienced Marketing Director for one of our partners operating within a holding structure in the B2B services sector. This strategic leadership role will shape the company’s growth journey by combining strong lead generation, pricing & revenue management, and creative marketing strategy skills.
The Marketing Director will not only lead brand positioning and communication efforts but also design pricing strategies, manage agency collaborations, and drive data-driven marketing initiatives that directly support business development and sales performance.
Key Responsibilities:
- Develop and implement B2B marketing strategies across the group
- Create and optimize pricing strategies to balance profitability and competitiveness
- Design and execute lead generation processes to deliver high-quality sales leads
- Collaborate closely with sales teams on sales enablement and demand generation projects
- Manage agency relationships and lead creative concept & PR campaign development
- Oversee corporate, external, and client communications
- Plan creative and impactful events, launches, and project openings
- Contribute to business development through market analysis and competitive insights
- Drive ROI-oriented marketing through digital campaigns, content strategy, and data-driven analysis
Qualifications:
- Bachelor’s degree in Marketing, Business, Economics, or related fields (Master’s preferred)
- Minimum 10 years of B2B marketing experience, preferably in service industries or multi-brand structures
- Proven experience in pricing strategy and service pricing
- Hands-on experience in lead generation, demand generation, and sales enablement
- Strong background in agency management, creative events, and PR campaigns
- Analytical mindset with the ability to contribute to business development
- Demonstrated leadership in managing creative and project teams
- Excellent communication and coordination skills in multi-stakeholder environments
- Advanced English proficiency is a strong plus
- Locations
- Atasehir, Istanbul

About Wide and Wise
Wide and Wise is a top recruitment agency with offices in Istanbul, Milan, and Dubai, connecting exceptional talent with leading companies across EMEA, MENA, and the US.